Foresight Marketing and Communications has an established track record in the professional services, not for profit and utilities industries. Here are some examples of our key assignments:
Professional services
- Developed and implemented a new staff incentive programne for a leading accounting firm
- Managed the annual conference for partners and staff in the IT/Telecommunications/media team
- Rolled out thought leadership marketing programs for leading accounting firm clients and staff
- Facilitated the annual strategy planning day for partners targeting the state government sector and IT/Telecommunications/media sectors
Not for profit
- Created and launched www.pets4life.com.au and manage the digital content marketing
- Faciliated 8 focus groups across Sydney and produced a report on the findings for a major charity
- Facilitated focus groups, conducted individual interviews and produced a report on the findings for a major charity
- Recommended and managed an animal behaviour seminar for Willoughby residents
- Wrote a marketing plan for a major animal welfare organisation
- Developed information sheets on funding initiatives for ethics organisation
Utilities
- Developed the customer and community engagement smart grid strategy for a leading energy distributor
- Conducted secondary research on smart grid learnings from around the world and presented insights to the smart grid team
- Managed a complex direct mail campaign for a leading energy retailer
- Developed and implemented the direct marketing campaign for a dynamic pricing trial and achieved a 13% sign up
- Managed qualitative and quantitative research projects for leading energy retailer
- Managed major exhibits for energy retailer at the Home Show and Easter Show
- Launched leading energy distributor into the Indonesian market
- Developed the market entry strategy into New Zealand for a major Australian telco
- Managed client engagement and product implementation for major telco in the UK.